I don’t know about you, but I am tired of listening to people fixate on the negative aspects of our economy. Everyone knows about the challenges, but what about the opportunities? Despite all that’s happening, the IT sector is actually performing better than the average and that’s good news! So as we prepare for the New Year, I’d like to encourage channel partners worldwide to stop looking backwards. The past is the past. We can learn from it, but we can’t change it so keep your focus on the present and look to the future. Start planning for that massive land grab!
Like I said before, we’ve all been working in a very tough and protracted economic cycle with minimal IT spending happening within SMB market. Fortunately, this cycle is about to turn in favor of smart MSPs who are ready to gain more than their fair share. This land grab opportunity as I like to call it, is especially true for those of you that are well positioned and proactively using your clients’ IT asset data to provide intelligent recommendations on what IT solutions and services may best support their business goals and objectives.
As we move into 2010, these smart MSPs will make recommendations around cloud computing, disaster recovery solutions, security, capacity planning and predictive analysis reports for windows 7 upgrades, server refreshes and possible license compliance issues and much more. Oh yes, and let’s not forget that with all of these solutions comes an even greater opportunity to provide managed services.
With IT spending set to pick up again over the next two years, smart MSPs are really going to have a massive revenue and profit generating opportunity – one we won’t likely see again for another 10 years or so – which is why at N-able we’ve made such a sizable investment ($75,000,000) in our MSP partners to help ensure their success and give them the critical tools and programs required to get their foot in the door, extend their value and win new customers while beating out the competition. Remember, he or she who owns the data, owns the customer. The key is to have a strong value proposition that will secure your role as the trusted advisor and then execute flawlessly by having the right solutions in place to help you deliver the value-add your clients are looking for at a price they can afford.
Cheers,
Gavin